Inspired Food since 1982
In the beginning
Peter Lawn, together with Andries de Maaker and Peter Sloane purchased Real Foods in 1982 and so the journey began. Peter Lawn subsequently took full ownership a couple of years later.
At that time Real Foods supplied and sold Natural Foods products from its small warehouse and outlet store in Morningside and through a number of franchisees, which were retained for the next 1-2 years.
In 1984 Real Foods launched the bulk bin business for Woolworths and Big Fresh, which was to last the next 15-16 years. Real Foods revolutionised the fresh food shopping experience sourcing food products from around the world and working hard to keep those bins full. In later years they would launch the same concept in Woolworth’s sister company Franklins in Australia with huge success.
Vitasoy, Mori-nu Tofu and Celestial Teas were among the first international brands that Real Foods managed and over the following years many more followed. When Vitasoy shareholder, Lion Dairy and Drinks, took over distribution of the brand in New Zealand in 2012 Vitasoy was the market leader and had firmly established its place in the grocery market.
Real Foods today
Today Real Foods manages a number of highly successful international food brands in the supermarket and food service industry. These include the exciting Pureharvest Organic Milks, Fragata Capers and Olives, Alpro Soy products, Roi Thai Simmer Sauces, King Island Coconut Waters, Remedy Kombucha, Wahta Maple Water and Craft Belgian Beer Brands - Delirium, Mongozo, Petrus, Bavik, Wittekerke and Kwaremont.
In addition Real Foods own the Sunreal Brand® (registered in 1999) and the realFOODS™, realFOODS Gourmet™ and realSweet™ brands, which are used to market dried fruits, gluten free cereals, Lemon and Lime Juice and Brown Rice Malt Syrup.
Real Foods provides full service sales and marketing services to clients through its business managers appointed to manage each brand, in conjunction with Strikeforce New Zealand (SFNZ). SFNZ services all major supermarket banners throughout New Zealand together with Food Service outlets (Gilmours, Toops, Trents and Moore Wilson) and other specialist distributors.
SFNZ is a specialist food broker established by Real Foods in November 2000, and is 25% owned by Real Foods. SFNZ has representation New Zealand wide covering all major supermarkets and Food Service through a combination of territory managers and / or merchandisers. SFNZ is aligned with Strikeforce Alliance in Australia, sharing knowledge and providing electronic Field Communication and Reporting systems for their customer base.
Mainfreight are Real Foods shipping & logistics partner. They are involved in all logistics functions from liaising with the shipping of containers from foreign ports to uplifting containers from the wharf through to delivery of orders to Real Food’s customers. Their web based computer systems provides Real Foods with tracking information on shipments from origin to New Zealand.
Mainfreight also provide full visibility of stock in each warehouse by location and best before date, full traceability of orders despatched to customers and full traceability of products despatched, by batch number or use by date.
Where are we
Real Foods is located in new premises at 4 Pavilion Drive, Airport Oaks, Auckland – 5 minutes from Auckland International Airport and close to Progressive national head office & Foodstuffs Auckland head office.
Real Foods Ltd welcomes enquiries from International Brand Owners seeking to launch into the New Zealand or Australian markets and such enquiries should be directed to Peter Lawn, Managing Director at firstname.lastname@example.org
or to our Customer Services Team through the enquiry form on the Contact Us